Professional Resumé

HEAD OF MARKETING, ARTISAN HARDWOOD FLOORS 2015 - 2023

Successfully re-branded the company to appeal to modern audiences

• Restructured communication processes to create revolving, lifelong relationships

• Developed a successful marketing strategy focused on the brand and differentiation that’s led to a significant increase in engagement and a 20% increase in incoming leads

• Maintained and directed brand strategies for the cohesiveness of design and integrated messaging throughout all departments

Expertly engaged and grew customer base through digital and traditional channels

• Created and implemented all marketing and advertising strategies to enhance brand awareness and support growth

• Developed and created content for digital channels, social media, website, and email

• Effectively created a new audience and grew existing customer base by 10%

Created and maintained valuable partnerships with community, media, and industry groups

• Developed public engagement strategies to align sponsorships and events with brand

• Engaged and solicited co-sponsors for company events

• Supported all external collaborations to maintain corporate brand and messaging

• Leveraged existing relationships to expand to new and underserved channels

Represented the organization in all PR

• Acted as a spokesperson in all media requests and public speaking events

• Worked with local outlets on project articles and features of our work and company news

• Attended industry and community events to promote company values and brand

Effectively supported Business Development and Sales Team

• Ensured all messaging and collateral were on brand and promoting the business goals

• Worked with teams to create functional collateral items to support sales efforts

• Lead the development of strategies to evaluate and ensure that target audiences align with the brand - both new and existing

Active member of the Corporate Leadership Team

• Identified and implemented growth opportunities between departments

• Worked with team to find creative and innovative solutions to all topics of discussion

• Lead Diversity & Inclusion initiatives, including planning updated benefits with HR

• Guided all employees on the integration of marketing strategies into their roles

• Provided oversight for internal communication to ensure messaging and brand alignment with corporate culture

Implemented customer relationship processes to increase retention and referrals

• Applied a humanistic approach to sales for B2C and B2B that includes quicker inquiry responses and treating each person as an individual

• Showed customer appreciation through thoughtful gifts at key points in the relationship

Established Artisan has an expert and thought leader in the industry

• Created a four-part educational series on the Science of Hardwoods that received CEU accreditation from the American Institute of Architects and the Texas Society of Architects

• Acted as spokesperson for Artisan at all industry events

Restructured accounting processes to increase customer satisfaction and efficiency

• Automated project processes and e-commerce payment options to improve accounts receivable by 65% and create a paperless office

• Started a quarterly audit process that effectively saved the company over $300k on P&L in the first year

• Managed and created all department budgets to align with revenue goals

Developed successful recruiting and succession strategies for hiring managers

• Cultivated a cohesive group of employees and contractors that led to a lower turnover

• Created and instituted company policies that advocated for equity and provided benefits for employees, such as maternity/paternity leave and tuition reimbursement

• Established a mentorship program to promote employee development

Illustrated a botanical-themed coloring book for adults

• Navigated the publishing and printing processes to ensure binding styles and paper textures exceeded customer standards and expectations

• Establish and manage an e-commerce site that is averaging a 20% increase in sales

Create and develop a marketing campaign and all content for the blog and store

• Engage coloring community on Instagram and Facebook quite successfully, with a rate of 23% and an exponential increase of followers each year

Colorings and processes featured at Edinburgh International Book Festival, 2019

Led initiative to protect 175 acres of green space along Wilbarger Creek

• Worked alongside Tree Folks to create a riparian restoration tree planting program for the neighborhood that resulted in the planting of over 40,000 trees

• Consulted with Wilbarger Creek Conservation Alliance to ensure best practices and gain advice on building walking trails that would enhance our conservation efforts

Cultivated community engagement and managed Public Relations for the Board

• Improved communication between the board and diverse population of over 1600 homeowners by standardizing meetings and encouraging open, in-person dialog

ASSOCIATIONS + MEMBERSHIPS

• American Institute of Architects, Member + Volunteer — 2017 - Present

• National Wood Flooring Association, Member — 2010 - Present

• National Trust, Member + Volunteer — 2020 - Present

National Wood Flooring Association

40 Under 40 List 2022

Marketing 2.0 Conference

Outstanding Leadership in Marketing Award 2023

University of Houston

Bachelor of Humanities