A marketer, note taker, and enthusiastic observer of the details that make life interesting.
Notebooks
A collection of writing on marketing, communication, creativity, and the ideas shaping how we work and think.
Perspectives drawn from experience, observations from the industry, and the occasional topic worth exploring.
AI Didn’t Write This — here’s what it did do.
AI can help us work faster, think through ideas, and see things from a different perspective. But there's a difference between generating an answer and knowing whether it's any good. A look at AI as a thought partner, the value of experience, and why human judgment still matters.
The Em Dash Problem
We've become surprisingly good at spotting the punctuation we think signals AI-generated writing. But are we asking the right questions? Maybe it's time to focus less on how something was written and more on whether there's actually something worth saying.